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What is Cool About the EPIC Camera

April 6th 2012 18:27
The EPIC Camera is a hugely evolutionary and perhaps revolutionary step in the digital cinema camera world. RED took the best things about their original camera - put the specs on steroids - and the body on a diet - and kept it at a very reasonable price. For a base price of around $30K without a lens you can be up and shooting (although pretty stripped down). The camera is beautifully small, expandable and elegant. Now to the big 5:

Resolution - The Epic currently has the highest resolution recording availability of any player on the market. At 5K the Bayer sensor on the Epic has been highly optimized and provides a much better picture than the same sensor on the RED One MX. This high amount of resolution provides advanced capabilities to reframe, stabilize, hide noise and repurpose footage in post production. If you have never used an oversampled image in post than you really don't know what you have been missing. It's amazing to be able to have a Raw image that you can zoom into nearly 300% in post and still have enough detail for 1080p.

Dynamic Range - The Epic camera has all the detail in the world but if it can't handle contrasty situations then what is it worth? Fortunately for users the Epic has a built in Dynamic Range of about 13.5 stops. This doesn't quite do what film can do under certain situations but it certainly has brought it within striking distance. Under those situations where contrast is uncontrollable or it's not practical there is HDR-X. This is is truly revolutionary by the way it uses a simple concept in multiple exposures, and finds a way to mix everything together and approximate motion blur between the two streams to make a really organic feeling image.

Image Feel - This one will always be debatable but the images that you can get from the Epic camera have certainly excited a lot of people. According to John Schwartzman, Director of photography of The Amazing Spiderman "This is the best footage I have ever seen from any camera. Ever." The holy grail of film is how it deals with skin tones and many people believe that the Epic has finally found a way to give us the type of face reproductions that we've always been looking for in a digital camera.

RAW Flexibility in post - With the introduction of REDCODE nearly a decade ago the world was introduced to an amazingly robust 'raw' format that made extensive coloring and manipulation in post with very small file sizes a true reality. The latest versions of Redcode only improve on this and make the footage that more malleable and amazing.

Sensitivity - The RED One MX sensor helped to finally push the boundaries of what you could record with very low light on a cinema camera. Although 35mm film has continued to advance over its lifespan it has basically hit its limits with respect to sensitivity. This is far from true with digital sensors. The Epic gives its users the ability to take a fast lens set and finally shoot in actual candlelight. A thing that was once nearly unreachable and the thing of legend on films such as Barry Lyndon is now quite attainable and at very low noise levels. In fact the Epic can be reliably shot at ISO's of 2000 or higher with a very low grain image which opens up brand-new creative possibilities.

Resources:

EPIC Camera Rental

Video Production Contacts

Sacramento Video Production
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We are living during an unprecedented time of options in the world of amateur and professional filmmaking. Prices, availability, options, and capabilities have been increasing at an unprecedented rate. There are many reasons for this but I think two main contributors are RED Digital Cinema and the emergence of DSLR's. There are many detractors of both but in terms of making amazing technological abilities available to the masses they have been instrumental. To literally be able to spend $1000 on a Canon, Nikon or Panasonic DSLR video production camera and have a viable movie making machine is something that was impossible even 3 years ago.

RED started in 2005 with a simple idea, to bring inexpensive, high quality cinema video cameras to the masses. With their second generation camera, the EPIC, they have by many critic's conclusions finally arrived at a camera that can actually rival 35mm film. With resolution exceeding that of S35, extended Dynamic Range provided by HDR-X and sensitivity that brings about shooting possibilities never reached by film, the EPIC has ushered in a whole new generation of filmmaking.

On the lower end, Canon with its 5DMkII camera and its full frame 35mm sensor has changed all the rules of what it takes to make a movie. In fact it has even been used on the Oscar nominated film 127 Hours. Despite their issues, these cameras have put the big guys in the industry on the hot-seat and made it very clear what they need to do to keep up in this democratized production environment.

SO… ON November 3rd 2011 there will be a huge announcement from both Canon and RED about their respective products. They may not be game-changers for major Hollywood studios but they will certainly have an impact on nearly every indie filmmaker on Earth. I know that sounds like hyperbole but the point is that if Scarlet or the new Canon camera is not the one you own it will still create waves in the rest of the industry and further push the price vs. performance envelope. It's a great time to be a filmmaker and it's a great time to be in video production.
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HMI Lighting

December 9th 2011 21:21
Lighting is everything! Whether it's natural sunlight, subdued ambience, perfect practicals or complex Hollywood style lighting, the image owes all of its power to light. An expensive but required type of light in most higher-end video production projects is HMI lighting. For pure lumen power, HMI's are hard to beat. They can be temperamental, flickery and a pain to move but when you need them there is no substitute.

HMI's come in many different types but the main differences come down to a few simple things. Ballasts. Newer, more expensive ballasts are electronic. Older, cheaper ballasts are magnetic. Electronic ballasts are lighter, more energy efficient and can be flicker-free which makes a big difference when using different frame rates. Magnetic ballasts are bigger, heavier, use more power and can lead to big issues when not shooting at 1/48 or 1/60 shutter speeds. The choice is simple if you have the money but magnetic ballasts can work just fine in certain situations.

Lens/Globe - The basic two types are Fresnel and Par. Focusable Fresnel heads which provide less punch but an-all-in one unit that are adjustable to a finer degree are good in certain situations where a little less light is needed and you don't want to carry around lenses. Par heads are better for a wider degree of adjustment by swapping out lenses from an external case and an often times more powerful overall output. If I had to choose one head I would most definitely take a Par.

A unique aspect of HMI's that make them significantly better than tungsten sources in many situations is that they are naturally balanced to sunlight. This means that the light they emit is between 5000 and 6000 degrees Kelvin and will match direct sunlight. Adding full or 3/4 CTOrange gels to an HMI to match tungsten lighting at 3200 Kelvin will only take away 2/3 of a stop but adding full CTBlue gels to tungsten lighting will take away 2 stops from a source that is already far less powerful per watt. If you are adding supplemental daylight colored lighting then HMI's are definitely the way to go.

In the last 10-15 years technology has given us a couple more options to compete with HMI's but at this point they are still limited with their uses. LED's and Fluorescent lights such as KINO FLO's are amazing lighting tools but they do not have the same sort of 'punch' that HMI's do. Fluorescents are inherently softer but have less throw than HMI's while LED's of the spot variety can muster a decent amount of throw it will still take an expensive array of LED's to compete with even a 20 year old, used HMI.

If you've never used an HMI I urge you to go to a store that sells them, rent one from a rental house or check out one from a friend. They are amazing lights and despite their complexities they offer something no other instrument can.
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Finding Hope Now Production

November 12th 2011 00:50
From May 25 to June 24 the employees of Red One Rental.net and BLARE Media were the video production department and equipment providers for the Full Length Feature "Finding Hope Now" This Digitally shot feature film was entirely recorded with the use of two RED One Cameras. Brothers Justin McAleece and Ian McAleece were the two camera operators and they had a lot of fun on the production. The movie starred Emmy Winning actor and all-around great guy Michael Badalucco and the Nickelodeon star and great up and coming actor Avan Jogia.

We shot the feature almost entirely at 250 ISO except in very specific situations where we had to turn up the sensitivity to 400 ISO which of course doesn't affect the actual sensitivity of the camera but only the metadata. We used Zeiss Super Speed lenses for the entire feature film except for a few situations when we needed fast zooming and movement and the RED 18-50 was a better choice. The 18mm Zeiss was used sparingly because of the characteristics of how it pans and tilts. The Director of Photography Shane Foster thought of it as more of a specialty lens and so he employed it sparingly. The 25mm, 35mm, 50mm and 85mm were used very often and we had a lot of times when Ian would shoot coverage with the 85 and I would shoot the master with the 25 or 35. We got a lot of extra shots this way that never would have happened if we had only one camera


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The Future is going to be EPIC

November 12th 2011 00:34
A STAR IS BORN

The Epic camera by the Red Digital Cinema company has become the latest star that producers attach to their production to show others how great it will be. When before have so many high profile productions that haven't even started shooting yet, formally announce what camera they will be using… before it even exists. And these aren't small art house films. These are huge Hollywood investments like Spiderman 4 and the 2 part Hobbit series. Quite simply the Epic will change the way movies are made. Now this might sound like the same type of hyperbole that tech nerds spouted at every turn of the HD revolution, but this time it's different. This time it's in 3D. After many failed attempts throughout the history of cinema, for better or for worse, 3D is finally here to stay, and this is the camera it will be shot on


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