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'Twas the Day After Christmas

December 26th 2006 18:46
Richard A. Feinberg, professor of consumer sciences and retailing at Purdue University has released holiday shopping facts and figures based on data from the Purdue Retail Institute, the National Retail Federation, and the International Council of Shopping Centers:

* Although many believe the Friday after Thanksgiving is the busiest shopping day of the year, it is not. It is the fifth to tenth busiest day. The Friday and Saturday before Christmas are the two busiest shopping days of the year.

* Nine of the top 10 busiest shopping days of the year are in December.

* This year, it is estimated the average family will spend $1,161 on gifts and a total of $1,684 on holiday-related items.

* Most purchased holiday item: clothing.

Out to the mall:

* This year, most malls began decorating for the Christmas holidays on Oct. 15. Fewer than 15 percent of malls decorate for a holiday other than Christmas.

* Malls using print advertising this holiday season: 85 percent.

* Malls using Internet advertising this holiday season: 50 percent.

* The average mall gift certificate sold this year will be for $25.

* Malls hosting a charity event during the holiday season: 77 percent.


Well friends you may now begin your Boxing Day and Kwanzaa celebrations! Cheers!

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