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The Death of the middle class

June 13th 2008 10:01
Dojo #5 The death of the middle class

Welcome back to Corporatedojo. Today our discourse is taking little turn from the normal syllabus to discuss a topic which is extremely important to the landscape we are involved in. The great gap between the have’s and have not’s. There is no more middle class or maybe the first time in history, our children are not guaranteed a better future than the previous generation. Now here is the startling fact that no one wants to admit. I will share it with you, for again, I get paid to tell the truth. Not only is the middle class dead…but it is our fault! Not the government, not outsourcing jobs, not our failing educational system... But us. Most of us think this is a dress rehearsal and are more interested in diversions…like self help programs and silly reality television, etc.


You think there is a recession? I say nonsense. I live in Los Angeles, and I see all these new Bentleys and I ask myself “Who is buying these six figure cars? An important rule of thumb for any businessman is “The deal drives the day’. Do not kid yourself, every minute, of everyday…someone is closing business, getting a deal, getting paid, buying a Bentley, etc.

Why is it foreigners come to our country, work there asses off and thrive? Yet, we Americans cannot? Here is so much available to the forward thinking entrepreneur to embrace. New Green enterprise, Cottage Industries that you can tailor to one or more of your interest, new Branding and Content outlets., etc.

Let’s look at some;

1- Green Enterprises; Why can’t we start a new industrial revolution by creating green businesses. I urge you to check out companies like HP Lovecraft Biodiesel and wind power startups, etc. See who is going to monopolize the future of these green industries and join the fray.


2- Cottage industries; This is a great way to build a mini-empire. Find or create a niche and own it! Think about mergering two of your interest. Here in Los Angeles there is a man who has a company or store rather called Choke. He Repairs scooters, motorbikes and motorcycles and creates amazing coffee (I mean this guy is a coffee artist)... Soon, I imagine he will have a Choke magazine, or a Choke online community, etc. He will be able to leverage his company into a brand that he can attract a possible investor or even a buyer.

3- Sales and Marketing, Sales and Marketing…that is what it is about. Today with Web Sites, Blogs, E Books, E Postcards, Guerilla Marketing ideas, etc there are more and more ways to get your brand, company or message out.

I will be discussing all these ideas in future classes and will also be turning you on to cool companies and people. Today I want to introduce you o my associate. Samantha Moske. She is a world class athlete and entrepreneur. She has done a very insightful thing by wrapping her business and brand around a revolution, as it were. Meaning her business is about a crusade, a call to arms and that is the best way to advance and promote your business…wrap it around a crusade. I urge all of you to visit: www.yourkidsdeserve better@wordpress.com to read what she has to say. Her message of child obesity, obesity in general, eating habits, exercise, etc. are from great research, experience and personal conditioning. This woman knows what she is talking about. Finally, her message fits right into the point of today’s post: In business, like life …everything is about you! Mastering your Career, Business, Health, Balance, Emotions, Attitude, etc. is a part of what one needs to be successful and then perhaps instead of a nation of underemployed, outsourced, in debt, fat, couch potatoes watching Deal or No Deal, we can begin to rebuild the middle class for our children and again be a nation of state of the art business people we truly are.

I urge you to come back often to the corporatedojo, for I am a machine with much to teach and offer. I urge you to subscribe and tell others. I urge to email me if you want to talk in depth kiproth@yahoo.com. I urge you to make it Personal!

MR

“Business is Personal”
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