Short Title and Keywords
June 29th 2006 06:49
Short Titles
The "Short Title" field, when used well, can really help drive traffic to your blog from the search engines so always try to give it a little thought.
If you were creating post entitled:
"Extra Yummy Chocolate Brownies"
then well done! I'll have some please
and you have also created a very attractive title that people will click on.However it is not the best title for the search engines. Someone looking for a chocolate brownie recipe through a search engine is not going to type in
"Extra Yummy Chocolate Brownies"
they will most likely type in
"Chocolate Brownies" or "Chocolate Brownie Recipe".
The "Short Title" field is used to set the URL directory and the HTML title of each post (if left blank the full title is used). As such it is one of the primary means a search engine has of determining what a post is about.
The traffic stats for the OnlineGames blog shows traffic coming from google and msn search
Choosing a good Short Title is a bit of an art form and many times there is no best solution. A couple more examples will probably help:
Long Title: "Michael Jackson - A short autobiography"
Short Title: "Michael Jackson" or "Michael Jackson autobiography"
Long Title: "Earthquake in London - millions quite shaken"
Short Title: "London Earthquake"
Long Title: "Pink's new album 'I hate bright colours" sucks"
Short TItle: "Pink i hate bright colours" or "Pink i hate bright colours review"
One last caveat: if the domain name of your blog has a particular keyword in it then don't use it in the short title. This will probably be viewed as "keyword stuffing" by the search engines. For example if your blog was called recipes.com then you should not have a Short Title called "Chocolate Brownie Recipe", just use "Chocolate Brownie".
Keywords
The keywords field will be used in the future to categorise each post and help with people searching your blog. Try to enter no more than 6 keywords for each post.
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Comment by Australian Fashionista
I was reading a blog/article on msnbc.com tonight and they had above their ads "Story continues below" and a down arrow.
Do you think we could put something like that into the orble?
Cos we love our ads but we love our blog stories too.
Best regards
Sophie
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