Providing Value
June 21st 2006 00:51
This one is a little abstract but very important. You should understand what kind of value you are providing your readers. What exactly are they getting out of reading your blog? Write it down in a short paragraph! Understanding this will help you write posts which better fulfill the wants of your readership, encouraging them to return to your blog, link to it, tell their friends about it, or participate in it over time by leaving comments.
A few examples of the kinds of value blogs provide are below. Perhaps your blog provides just one kind of value, or a combination of several.
Entertainment - increasingly blogs are being used as entertainment. People are going to them for laughs, for gossip and for fun conversation.
Education - some blog readers are primarily interested in learning something about a given topic.
Information - examples include a blog on upcoming events in a particular city or reviews of a movie or play, or reviews of a new technological gadget. Information helps people make informed choices.
News - many blog readers just want to be kept up to date in a field.
Debate - some blog readers want a place that they can have a good old fashioned dialogue, debate or even a fight over an issue.
Community - Some very successful blogs tap into the need that people have to connect and belong. Quite often the topic is secondary to these connections.
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