Problem, Aggravate< Solve, Call to action
June 20th 2007 06:56
So my sister dragged me to a marketing seminar last night, I'll have to say I am really not enjoying this journey into the Psyche of how we get tricked into buying craaap we don't need on a daily basis....As I look through my house and all my possessions I am beginning to see them is a whole new light....
Did i ever really want them in the first place or did some spannerhead with a marketing degree decide he wanted to sell it to me and I fell for it.....
Let me set the scene by saying this was actually disguise a seminar on marketing so he could sell us HIS dodgy marketing tools package, we are talking real money here people. One of the packages was about 3k, not a laughing matter...and people fell for it, check books were out.
He told us the "secrets" of a successful marketing campaign. Problem, Aggravate, Solve, Call to Action..... ie you identify a problem someone has or a weakness, aggravate and point that weakness out to them, offer your services as a knight in shining armour to solve the "problem" they created in your mind to start with, then close that deal baby and call them to action, ie buy the product. disgraceful behaviour....... The whole idea is to play on somebodies emotions to make them think they need your product. for example if a mother has a child that cries (all Babies do right) you make them think the baby cries because she doesn't own their product , they make you feel like you'd be ireesponsible for not going out and buying it because their product will stop your Baby crying, then they offer you a "special to get you over the line" The most successful campaigns have a double call to action which is handing over your personal details somehow as well so they can continue to brain wash you in the future........very ethical.....
It was amazing to sit back and see how many people rushed out of the room to buy his products because if you were the first 17 you got free tickets to his Super- Seminar selling more of his products over four wholes days.
I love an Entrpreneur so good luck to him but think twice Orblers before you make that purchase, Do you really want that product or are they making you think you want it.....Because you know like marketing gives a product credibility due to the Celebrity element..........he taught us some killer copy secrets Ill share in my next Article...
happy orbling
Did i ever really want them in the first place or did some spannerhead with a marketing degree decide he wanted to sell it to me and I fell for it.....
Let me set the scene by saying this was actually disguise a seminar on marketing so he could sell us HIS dodgy marketing tools package, we are talking real money here people. One of the packages was about 3k, not a laughing matter...and people fell for it, check books were out.
He told us the "secrets" of a successful marketing campaign. Problem, Aggravate, Solve, Call to Action..... ie you identify a problem someone has or a weakness, aggravate and point that weakness out to them, offer your services as a knight in shining armour to solve the "problem" they created in your mind to start with, then close that deal baby and call them to action, ie buy the product. disgraceful behaviour....... The whole idea is to play on somebodies emotions to make them think they need your product. for example if a mother has a child that cries (all Babies do right) you make them think the baby cries because she doesn't own their product , they make you feel like you'd be ireesponsible for not going out and buying it because their product will stop your Baby crying, then they offer you a "special to get you over the line" The most successful campaigns have a double call to action which is handing over your personal details somehow as well so they can continue to brain wash you in the future........very ethical.....
It was amazing to sit back and see how many people rushed out of the room to buy his products because if you were the first 17 you got free tickets to his Super- Seminar selling more of his products over four wholes days.
I love an Entrpreneur so good luck to him but think twice Orblers before you make that purchase, Do you really want that product or are they making you think you want it.....Because you know like marketing gives a product credibility due to the Celebrity element..........he taught us some killer copy secrets Ill share in my next Article...
happy orbling
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Comment by KylieW
Celebrity Obsession
I'm a marketers wet dream (hmm, that's a nice visual image isn't it!). If it's packaged well, I'll buy it. If it's cute, I'll take it. New and Improved? You better give me some of that!
Sometimes the think tank in the marketing department can get it horribly wrong. I was working for a bank years ago, and they had a marketing campaign targeted at jewish customers (get more money out of them). That's all well and good. Except the unofficial name they gave it (and I have to say, they used it in internal communications).....Operation Blitzkrieg.
Hmmm.....offensive much???
Comment by Louie
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