Kolaveri Di song smashes records!!!
January 6th 2012 13:03
Everyone is crazy about this song. I have listened to it and I have to concede that a first time listening is enough to make you feel addicted to the song and adopt it.
The music in itself is superb and the singer, Dhanush is sang in a non-sensical tune which is why probably made the song loved by millions of listeners. Who want serious songs sang on a serious note where there are already pretty much stress in our everyday life?
Why This Kolaveri Di English: Why This Murderous Rage, Girl) is an Indian song from the soundtrack of the upcoming Tamil film 3, which is due to be released in 2012. Written and sung by actor Dhanush, the song was composed by music director Anirudh Ravichander.
A downtempo dance gaana-ballad song, "Why This Kolaveri Di" has been described as "genre bending" by critics, built around an ancient South Indian folk rhythm. Its instrumentation consists of nadaswaram, shehnai, saxophone, urumee and thavil drums, acoustic guitar and keyboards mixed with electronic synths and scratches. The vocals utilize the singing style of Tamil folk culture. Lyrically, the song revolves around the film's main protagonist being dumped by his girlfriend; the song is sung by the character in a drunken state, with many of the lines nonsensical.
The song was officially released on 16 November 2011, and it instantly became viral on social networking sites for its quirky "Tanglish" (portmanteau word of Tamil and English) lyrics.Soon, the song became the most searched YouTube video in India and an internet phenomenon across Asia.Within a few weeks, YouTube honored the video with a Recently Most Popular Gold Medal Award for receiving a large number of hits in a short time
Upon release, kolaveri topped the Indian trends in Twitter on the evening of 21 November 2011. Within a week of the official release of the video, it received more than 1.3 million views on YouTube, more than 1 million shares on Facebook, while trending in India on Twitter the whole time. The song is also a hit among non-Tamilians, apparently due to the Tanglish lyrics.By 30 November 2011 it had more than 10,500,000 YouTube views. By the start of 2012, it had crossed 30 million Youtube views.
The song became the top downloaded song on mobile with 2,10,000 downloads within the first 18 days of release. On 24 November 2011, this song became the first Tamil film song to premier on MTV India.The song had achieved 16 million hits on YouTube as of 5 December 2011.The song and versions of it account for almost 40 million of YouTube's total views.
Imitations and parodies of this song have been created, including versions in different Indian languages, a female version, and versions about current events at that time, such as the Sharad Pawar slapping incident.Its rapid spread to nightclubs and discos in Tokyo, Japan were reported soon after release, and a viral video of Japanese women dancing to it spread soon afterwards.Police officers in India used versions of the song and its title to combat road rage and encourage bike riders to wear helmets. The popularity of the song was also reported by international media like BBC and Time magazine, who attributed its major crossover world appeal to its universal theme, catchy tune and unique lyrics.Top business schools like Indian Institutes of Management conducted studies to figure out the popularity of this song.[18] The song has inspired flashmobs in Chennai, Mumbai and Auckland, New Zealand.
The song was performed live by Dhanush in his first-ever live performance at the BIG Star Entertainment Awards 2011.
Indian Prime Minister Manmohan Singh invited Dhanush, for the dinner party along with Japanese Prime Minister Yoshihiko Noda, in his New Delhi residence, India.
The song was named the Best Song of 2011 by CNN.
During an interview by Hindustantimes, Dhaush said that Kolaveri Di is absolute nonsense!
Rajinikanth's son-in-law Dhanush is riding high on the success of his blockbuster song Kolaveri Di, which has already crossed 5 million hits on YouTube. However, the actor admits the song has no meaning and is completely nonsense.
It feels nice when people are open with their praise for your work. I honestly didn’t think the song would be such a craze. This made me realize that people universally want only simple lyrics and simpler tune from filmmakers. My poor broken English lyrics, written in a silly tone and borderline singing has proved to be advantageous for the success of this song.
"I agree the lyrics are absolute nonsense and is written in Tanglish. That's probably why people everywhere relate to it," Dhanush added.
The video, which shows Dhanush recording the song in a studio along with his wife Aishwarya, actor Shruti Haasan and debutant music director Anirudh Ravichander, has become a rage. Mega star Amitabh Bachchan is also smitten by the song. "Just heard Kolaveri Di after much talk on it ... its so original and catchy ..congrats Dhanush and Aishwarya (Rajni's daughter) .. love," Big B tweeted.
The song is part of Rajini's daughter, Aishwarya's directorial debut, 3, starring her actor-husband, Dhanush opposite Shruti Haasan.
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