On Page Optimisation for Search Engine Optimisation
August 20th 2006 13:04
This blog explains how the webpages are optimised that
Search Engines can easily index your web pages and give you better rank.
Following are the various measures which will help in doing optimisation:
1) The first thing we need to do is select a page Title for the webpage. The page title should include main keywords for which you want the page to rank high. The
least amount of words you can place in the title, the more importance Search Engines will give to each keywords.
You can also combine your keywords to decrease total number of words in the title.
2) Add <h1> tags
Add atleast one <h1> tag and put the most important
keyword inside that.
The <h1> header tag should be towards the top left hand side of
the page. When any crawler(Search Engine Program) reads a webpage, it views the text from the top left hand side of the page and especially the text insude the H1 tag as it will be the heading of the whole page.
3) Add <h2> tags
Add atleast one <h2> tag. This can be added as the sub heading for your web page. You can put your another important keyword in the <h2> tag.
4) After this, we need to put some related content for
the webpage and headers: h1 and h2. The content should be about the keywords and it should also contain the keywords. The frequency of the keywords in the content should neither be very high nor very low and you should include the keywords in a natural way.
Don't take the content from the other websites as in this case the Search Engines won't be interested in indexing duplicate content if that Search Engine has allready indexed the other page. Try to put as much original content as possible.
5) Highlighting the keywords
Highlight the main keywords in the content by the html tag like <b>, <i> and <u>. Just highlight 1 unique keyword per page otherwise it might have an negative effect.
Above are some of the most important factors for optimisating your webpage.
You should also perform external optimisation like building incoming links and others to get further better ranks.
Search Engines can easily index your web pages and give you better rank.
Following are the various measures which will help in doing optimisation:
1) The first thing we need to do is select a page Title for the webpage. The page title should include main keywords for which you want the page to rank high. The
least amount of words you can place in the title, the more importance Search Engines will give to each keywords.
You can also combine your keywords to decrease total number of words in the title.
2) Add <h1> tags
Add atleast one <h1> tag and put the most important
keyword inside that.
The <h1> header tag should be towards the top left hand side of
the page. When any crawler(Search Engine Program) reads a webpage, it views the text from the top left hand side of the page and especially the text insude the H1 tag as it will be the heading of the whole page.
3) Add <h2> tags
Add atleast one <h2> tag. This can be added as the sub heading for your web page. You can put your another important keyword in the <h2> tag.
4) After this, we need to put some related content for
the webpage and headers: h1 and h2. The content should be about the keywords and it should also contain the keywords. The frequency of the keywords in the content should neither be very high nor very low and you should include the keywords in a natural way.
Don't take the content from the other websites as in this case the Search Engines won't be interested in indexing duplicate content if that Search Engine has allready indexed the other page. Try to put as much original content as possible.
5) Highlighting the keywords
Highlight the main keywords in the content by the html tag like <b>, <i> and <u>. Just highlight 1 unique keyword per page otherwise it might have an negative effect.
Above are some of the most important factors for optimisating your webpage.
You should also perform external optimisation like building incoming links and others to get further better ranks.
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