How to get traffic from Twitter
July 8th 2010 07:06
Sorry for the lack of updates as we are launching a huge experiment to Twitter this week in our attempt to increase the online traffic for our site. I have said in my previous post on why people are not buying your products that the main reason is due to the fact that traffic coming from social sites are not buyers. Period.
So, why am I doing the Twitter thing?
The reason is two fold.
One is the build awareness. For that purpose, Twitter is great because of its broadcast nature. If you build an incentive for people to spread a message, they will. That brings you a temporary boast in traffic. However, if your product is not cool, then it will be for nothing.
The other reason is to build relationships with people who matters. Twitter allows our relationship building to scale beyond ourselves. We should take full advantage of this to know people who can impact your company and product. These can be people who other people in your community respect, they can be your future sales leads, they can be your passionate users etc.
However, Twitter by itself is not for making sales. If you have the right expectation then you will not be disappointed. If you expect your Twitter to convert to sales, you will be in a huge shock.
So, what is this experiment we are doing. It is actually very simple. We are running a competition for the most innovative use of our software to create interesting content. We want people to know about this competition through Twitter and we incentivise this by using prizes. In this case, all the user has to do is to retweet the word "I want to win 4 iPads from @KooBits" and they will stand a chance to participate in the competition. Because of the broadcast nature of Twitter and the interest in iPad, people who saw this message will also participate by retweeting,. This goes on until it becomes viral.
To make such viral effects work, your Twitter campaign needs to:
i) Be easy to participate. In our case, it is just a retweet
ii) Be interesting enough to attract other people to retweet. In our case, it is winning an iPad.
iii) Have a powerful landing page to let know your products when they are at your site.
This is how awareness about your company is built. Along the way, you will get to meet the important people who you need to build relationships with so that there is revenue further down the road.
If you have the right expectation of what Twitter can and cannot do, it can a useful marketing tool.
So, why am I doing the Twitter thing?
The reason is two fold.
One is the build awareness. For that purpose, Twitter is great because of its broadcast nature. If you build an incentive for people to spread a message, they will. That brings you a temporary boast in traffic. However, if your product is not cool, then it will be for nothing.
The other reason is to build relationships with people who matters. Twitter allows our relationship building to scale beyond ourselves. We should take full advantage of this to know people who can impact your company and product. These can be people who other people in your community respect, they can be your future sales leads, they can be your passionate users etc.
However, Twitter by itself is not for making sales. If you have the right expectation then you will not be disappointed. If you expect your Twitter to convert to sales, you will be in a huge shock.
So, what is this experiment we are doing. It is actually very simple. We are running a competition for the most innovative use of our software to create interesting content. We want people to know about this competition through Twitter and we incentivise this by using prizes. In this case, all the user has to do is to retweet the word "I want to win 4 iPads from @KooBits" and they will stand a chance to participate in the competition. Because of the broadcast nature of Twitter and the interest in iPad, people who saw this message will also participate by retweeting,. This goes on until it becomes viral.
To make such viral effects work, your Twitter campaign needs to:
i) Be easy to participate. In our case, it is just a retweet
ii) Be interesting enough to attract other people to retweet. In our case, it is winning an iPad.
iii) Have a powerful landing page to let know your products when they are at your site.
This is how awareness about your company is built. Along the way, you will get to meet the important people who you need to build relationships with so that there is revenue further down the road.
If you have the right expectation of what Twitter can and cannot do, it can a useful marketing tool.
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