How to Spot a Good Marketing Opportunity
February 4th 2012 06:26
Link: www.theprofitfrog.com
Miss It And Your Competitor Might Just Get The Jump On You.
Picture this.
You're sitting, reading the local newspaper.
It's not something you get much time to do, so you're taking your time to flip through the pages while you sip your tea or coffee.
The stories are what you'd expect for a local paper and you read a few but like most people, you skip a few pages, you flip to your favourite section, and when you're done, you toss the paper in the recycle bin...
and there goes your golden opportunity.
Here's the thing.
Instead of considering the newspaper as something to read for general news and sport stories, take another look - with a new perspective.
Deeper inside the pages (or online) you'll find community news. The stories captured by journalists in this section favour the line of social good, where non-profit organisations can provide detailed accounts of the support they provide to your local community.
When you stop to read these low-key stories, you might just discover an "Aha!" moment, where you can play a smart marketing game and come to the rescue of these non-profits by offering them the help they need to keep delivering their services to communities.
It might be a local community garden project, reporting how their communal garden has helped bring isolated senior citizens and people with disabilities together. The story might detail how they need funds to complete a part of their project so they can deliver even more valuable service to their participants.
See this story example here --> http://tinyurl.com/78byvsm
Let's say your business is in the field of tools and equipment. You read the story and discover that the non-profit needs rakes, a chain saw and some irrigation pipe. Perfect! Just what you sell.
So what should you do?
Immediately contact the organisation and find out how you can help. In exchange, you make certain that your business name and logo is displayed in the non-profit's project space. Then you do a follow-up press release that details how you have come to the rescue of the community garden project. Your story should include how, as a direct result of your help, XYZ has happened for this community non-profit organisation, and you're suddenly exposed to a raft of potentially new customers.
You're seen as the community do-good who cares about the people in your street, and you've developed trust, and demonstrated a moral code that reflects what your potential customers live by.
It is a true Win-Win situation - even if you had to write-off some of your product (loss of sale, and loss of revenue up front), in the anticipation that you'll experience greater foot traffic coming through your store because you are now associated with performing a community-spirited action that shows you're not entirely focused on making money for the sake of making money.
So, before you toss the paper in the bin, re-read it.
Check the community section.
Look for stories about organisations that need help to keep their project happening.
Call the organisations and find out if you can help. You might just find a way to be a major contributor to their project, and earn community respect and trust and some new customers along the way.
Need help? Email The Profit Frog
Contact the Profit Frog. PH: 1300 - 98 - 36 - 41
Picture this.
You're sitting, reading the local newspaper.
It's not something you get much time to do, so you're taking your time to flip through the pages while you sip your tea or coffee.
The stories are what you'd expect for a local paper and you read a few but like most people, you skip a few pages, you flip to your favourite section, and when you're done, you toss the paper in the recycle bin...
and there goes your golden opportunity.
Here's the thing.
Instead of considering the newspaper as something to read for general news and sport stories, take another look - with a new perspective.
Deeper inside the pages (or online) you'll find community news. The stories captured by journalists in this section favour the line of social good, where non-profit organisations can provide detailed accounts of the support they provide to your local community.
When you stop to read these low-key stories, you might just discover an "Aha!" moment, where you can play a smart marketing game and come to the rescue of these non-profits by offering them the help they need to keep delivering their services to communities.
It might be a local community garden project, reporting how their communal garden has helped bring isolated senior citizens and people with disabilities together. The story might detail how they need funds to complete a part of their project so they can deliver even more valuable service to their participants.
See this story example here --> http://tinyurl.com/78byvsm
Let's say your business is in the field of tools and equipment. You read the story and discover that the non-profit needs rakes, a chain saw and some irrigation pipe. Perfect! Just what you sell.
So what should you do?
Immediately contact the organisation and find out how you can help. In exchange, you make certain that your business name and logo is displayed in the non-profit's project space. Then you do a follow-up press release that details how you have come to the rescue of the community garden project. Your story should include how, as a direct result of your help, XYZ has happened for this community non-profit organisation, and you're suddenly exposed to a raft of potentially new customers.
You're seen as the community do-good who cares about the people in your street, and you've developed trust, and demonstrated a moral code that reflects what your potential customers live by.
It is a true Win-Win situation - even if you had to write-off some of your product (loss of sale, and loss of revenue up front), in the anticipation that you'll experience greater foot traffic coming through your store because you are now associated with performing a community-spirited action that shows you're not entirely focused on making money for the sake of making money.
So, before you toss the paper in the bin, re-read it.
Check the community section.
Look for stories about organisations that need help to keep their project happening.
Call the organisations and find out if you can help. You might just find a way to be a major contributor to their project, and earn community respect and trust and some new customers along the way.
Need help? Email The Profit Frog
Contact the Profit Frog. PH: 1300 - 98 - 36 - 41
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