Fast Company Launches a Social Media Experiment
July 11th 2010 15:13
I recently found Fast Company’s social media experiment and was immediately intrigued. It is dubbed the Influence Project. The premise is to sign up, post your photo and a short bio, and try to influence as many people as you can to click on your link. As you gain clicks, or in Fast Companies terminology “influence,” your photo will get larger. They will publish all photos in their November magazine and announce who the most influential person is.
In a way this contest is lame and yet very intriguing. Influence is more than just getting someone to click on your link; this is actually a popularity contest. The contest ends August 15 so you will probably read more about it as time goes on. You may even be invited to vote for one of your followers or friends.
Is this a true experiment to determine how ideas become viral on the internet or simply a ploy to sell more magazines? Whatever the result is, it definitely is not measuring influence. I hope that our social networking is more about building long-term relationships and loyalty than sheer popularity.
I did sign up for the experiment to see how it works. I am not going to invite my followers to vote for me though. I do not believe I would gain anything from the outcome.
If you are interested in checking it out use this link. You will not be casting a vote for anyone unless you choose to.
Let us know if you are participating (or not) and how many times you have been asked to click on someone’s link.
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