First Step: Research
May 22nd 2012 18:30
For today’s post I want to go over the first step of online marketing, research. I want to be able to help you find where to go, what you’re looking for in research, and how to know if it’s real or a scam.
Research needs to be the first step for many reasons. You need to know what you are doing. By researching keywords like internet marketing, online marketing, and blogging you get a well-rounded idea of what marketing online is all about. You get definitions of words like SEO and top-level domain that help you make sense of the idea behind lead generation and use of keywords. Overall, research helps you with training in online marketing and SEO (Search Engine Optimization). This is key to the ability of making money online.
Research also gives you a good idea on where to start. If you already know what steps to take, what keywords to use, and where the best advertising techniques are you can begin writing down your own ideas on all of the topics and creating your own “web” of ideas to making your own money via the internet. This web of ideas you create then turns into your roadmap to your website or blog. Having a rough draft of all your ideas and topics is where you need to start. Once you have that rough draft you can begin to research your particular ideas and topics.
This form of research is more for your ability to share it with others. To learn more about what interests you and giving you the expertise needed to be able to be a credible source of information. This research should also include researching products you want to endorse. Most of the scams are in the form of products. You want all the information about a product, company, and business opportunity that you can gain. More you know the better your decisions will be.
Credible Research
How do you know the website you are looking at is a credible person? How do you know the article your reading is an accredited article? How do you know false information, when you don’t know much on the topic? These are the questions that usually stop people from pursuing internet marketing. They don’t want to be scammed. I didn’t want to be scammed. See, I didn’t start with a whole lot of research. I wanted to find a “company” that thought me how and then helped me make money. Ha ha ha. That did not work out so well. I soon discovered that I had paid for a product that really just wanted me to promote their product and told me which of their affiliate links to advertise at. In short, I was making a company money by paying for their training manuals and then signing up under their affiliate websites and making them even more money off of me. Ya, I could turn around and make my own money (pyramid scheme) but I was being taken.
I did learn some valuable information about scams, scamming, and how to find the real information. Today I want to share that with you.
Technique #1 is to pay attention to the copyright date. You want to do this for a couple of reasons. First you want the most up to date information you can find. You don’t want information from 1995, when you can find something from 2001. You also want to be able to check and see how many times a person updates information on the site or blog. If you find a site from 2007 and nothing has been updated since then, you probably are hitting a site that is just out there to generate leads. But you find a site that was published in 2003 and their latest update was from 2009, it is more likely the author of the site is a real individual and the information you are receiving is being researched and shared in a timely manner.
Technique #2 is to watch for personable traits that show a “real person” has written the information. One thing you want to look for is a real world feel to the site or blog. Does the writing sound like someone wrote it or a robot wrote it? Is there contact information? If there is, send a comment and see if there is a quick or any response to your comment. A real person will be right there checking that regularly. Of course find photos. It is easy to put a personal photo up, but are they sharing more than just pictures of their house and car?
Technique #3 is the ease of use. Are there archives of posts or sites? Finding everything they have written will help you find the real person behind the writing. It also allows you to find out everything they know. Is the site/blog designed well? Is it flimsy like a Facebook background or is it professional? You don’t want to find some blog with hearts and kisses all over it when they are talking about something serious. You want the page you are looking at to be professional and the main focus be the information, not the background and theme. Also, check all the links. Make sure they link to something, that it is well known site, and that the link is outside of the individual’s site/blog. So many people post links to their own capture pages.
Technique #4 is the expertise of the site. This is the most important part because it is the most overlooked. You want to look for a list of credentials of the individual. Is this an educated person or just someone reposting other peoples work. You want to see if you can find any reviews or ratings on the person or site. See if anyone else follows this site/blog. Take a look at the amount of ads on the page. Is it one big billboard? If it is run by ads chances are the person is just hoping you will sign up for all their affiliate links. Biggest thing about expertise is that the individual knows where to find their information. They will site their sources for all their information. The sources will help you know if the information is credible.
Credible Research Sites
Here is short list of sites that allow you to find credible research information
.
WWW.Scholar.google.com – allows you to find relevant articles, thesis, books, abstracts and professional opinions.
www.ipl.org – this is an internet public library. Easy to go look up books from your computer.
www.archive.org – allows you to search all sorts of academic papers.
Use search engines to find out information.
I also use blogs. Many people research and report what they found within blogs. This allows you to find someone who has relevant information and personal experience to research.
So, get out there and start researching!!!
Always Smile Real Big!
Dawnny
Research needs to be the first step for many reasons. You need to know what you are doing. By researching keywords like internet marketing, online marketing, and blogging you get a well-rounded idea of what marketing online is all about. You get definitions of words like SEO and top-level domain that help you make sense of the idea behind lead generation and use of keywords. Overall, research helps you with training in online marketing and SEO (Search Engine Optimization). This is key to the ability of making money online.
Research also gives you a good idea on where to start. If you already know what steps to take, what keywords to use, and where the best advertising techniques are you can begin writing down your own ideas on all of the topics and creating your own “web” of ideas to making your own money via the internet. This web of ideas you create then turns into your roadmap to your website or blog. Having a rough draft of all your ideas and topics is where you need to start. Once you have that rough draft you can begin to research your particular ideas and topics.
This form of research is more for your ability to share it with others. To learn more about what interests you and giving you the expertise needed to be able to be a credible source of information. This research should also include researching products you want to endorse. Most of the scams are in the form of products. You want all the information about a product, company, and business opportunity that you can gain. More you know the better your decisions will be.
Credible Research
How do you know the website you are looking at is a credible person? How do you know the article your reading is an accredited article? How do you know false information, when you don’t know much on the topic? These are the questions that usually stop people from pursuing internet marketing. They don’t want to be scammed. I didn’t want to be scammed. See, I didn’t start with a whole lot of research. I wanted to find a “company” that thought me how and then helped me make money. Ha ha ha. That did not work out so well. I soon discovered that I had paid for a product that really just wanted me to promote their product and told me which of their affiliate links to advertise at. In short, I was making a company money by paying for their training manuals and then signing up under their affiliate websites and making them even more money off of me. Ya, I could turn around and make my own money (pyramid scheme) but I was being taken.
I did learn some valuable information about scams, scamming, and how to find the real information. Today I want to share that with you.
Technique #1 is to pay attention to the copyright date. You want to do this for a couple of reasons. First you want the most up to date information you can find. You don’t want information from 1995, when you can find something from 2001. You also want to be able to check and see how many times a person updates information on the site or blog. If you find a site from 2007 and nothing has been updated since then, you probably are hitting a site that is just out there to generate leads. But you find a site that was published in 2003 and their latest update was from 2009, it is more likely the author of the site is a real individual and the information you are receiving is being researched and shared in a timely manner.
Technique #2 is to watch for personable traits that show a “real person” has written the information. One thing you want to look for is a real world feel to the site or blog. Does the writing sound like someone wrote it or a robot wrote it? Is there contact information? If there is, send a comment and see if there is a quick or any response to your comment. A real person will be right there checking that regularly. Of course find photos. It is easy to put a personal photo up, but are they sharing more than just pictures of their house and car?
Technique #3 is the ease of use. Are there archives of posts or sites? Finding everything they have written will help you find the real person behind the writing. It also allows you to find out everything they know. Is the site/blog designed well? Is it flimsy like a Facebook background or is it professional? You don’t want to find some blog with hearts and kisses all over it when they are talking about something serious. You want the page you are looking at to be professional and the main focus be the information, not the background and theme. Also, check all the links. Make sure they link to something, that it is well known site, and that the link is outside of the individual’s site/blog. So many people post links to their own capture pages.
Technique #4 is the expertise of the site. This is the most important part because it is the most overlooked. You want to look for a list of credentials of the individual. Is this an educated person or just someone reposting other peoples work. You want to see if you can find any reviews or ratings on the person or site. See if anyone else follows this site/blog. Take a look at the amount of ads on the page. Is it one big billboard? If it is run by ads chances are the person is just hoping you will sign up for all their affiliate links. Biggest thing about expertise is that the individual knows where to find their information. They will site their sources for all their information. The sources will help you know if the information is credible.
Credible Research Sites
Here is short list of sites that allow you to find credible research information
.
WWW.Scholar.google.com – allows you to find relevant articles, thesis, books, abstracts and professional opinions.
www.ipl.org – this is an internet public library. Easy to go look up books from your computer.
www.archive.org – allows you to search all sorts of academic papers.
Use search engines to find out information.
I also use blogs. Many people research and report what they found within blogs. This allows you to find someone who has relevant information and personal experience to research.
So, get out there and start researching!!!
Always Smile Real Big!
Dawnny
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