Current car made shortcut is also a good way
February 4th 2012 02:11
Make high-end independent brand, build belongs to China his Mercedes, BMW, I'm afraid all China automobile engineers and car enterprises executives dream.
Chinese entrepreneurs also has been trying to, such as the red flag, faw pentium, chery's red wenqi, dongfeng poets, saic roewe name and goblet, cobolli gigli's next, brilliance of the Chinese, although have gained ground, but every step I go very difficult.
The foundation is appears to be caused by the international luxury car brand, especially brand pedigree and high-end car technology always sent a cut. Such as the launch of brilliance shaped like BMW cars, but after all, not BMW, even if be pilloried as "hold" current car. In addition, chery for many years to concentrate on go independent road, constantly try to research and development the independent high-end car, but Chinese people seem to be in the high-end brand wenqi red formulation is not buy it, sales figures to chery ruthless hit back.
The world is open, the technology without borders, the current international giants are for high-end car platform and technology is not to its Chinese partners not opening, China's joint venture enterprise help its make huge amounts of money, pull China's brother, to help them make a make high-end independent is negotiable.
Recent news that, brilliance in the introduction to the old one the 5-series platform, being ready to introduce Mercedes E class sedan platform, GuangQi before has introduced alpha · romeo 166 platform, there seem to be keen on introducing current car platform to do independent high-end.
State-owned enterprises and car years depend on joint venture also accumulated a lot of capital and technology, and do the research and development and management high-end car talent, various aspects made preparations for the high-end car seems to have mature. Choose their r&
high-end door, may want to wait for many years, and research and development costs money down the possibility of doing it, too.
Because the current car technology platform is already very mature, especially high-end car cultured lineage, the brand is the Chinese car enterprises short time can achieve, introducing the current car platform to make independent, although brand have the independent brand trademark, at least in the car on the descent is "inheritance orderly", with roots, promotion to consumers, only the future generation models may also need to rely on foreign brother again pull a.
Take the foreign mature luxury car platform to make independent brands such shortcuts, perhaps can make China the independent brand on a leapfrog the steps, and avoid the risk of many meaningless, but truly see the result may need patience.
Chinese entrepreneurs also has been trying to, such as the red flag, faw pentium, chery's red wenqi, dongfeng poets, saic roewe name and goblet, cobolli gigli's next, brilliance of the Chinese, although have gained ground, but every step I go very difficult.
The foundation is appears to be caused by the international luxury car brand, especially brand pedigree and high-end car technology always sent a cut. Such as the launch of brilliance shaped like BMW cars, but after all, not BMW, even if be pilloried as "hold" current car. In addition, chery for many years to concentrate on go independent road, constantly try to research and development the independent high-end car, but Chinese people seem to be in the high-end brand wenqi red formulation is not buy it, sales figures to chery ruthless hit back.
The world is open, the technology without borders, the current international giants are for high-end car platform and technology is not to its Chinese partners not opening, China's joint venture enterprise help its make huge amounts of money, pull China's brother, to help them make a make high-end independent is negotiable.
Recent news that, brilliance in the introduction to the old one the 5-series platform, being ready to introduce Mercedes E class sedan platform, GuangQi before has introduced alpha · romeo 166 platform, there seem to be keen on introducing current car platform to do independent high-end.
State-owned enterprises and car years depend on joint venture also accumulated a lot of capital and technology, and do the research and development and management high-end car talent, various aspects made preparations for the high-end car seems to have mature. Choose their r&
high-end door, may want to wait for many years, and research and development costs money down the possibility of doing it, too.Because the current car technology platform is already very mature, especially high-end car cultured lineage, the brand is the Chinese car enterprises short time can achieve, introducing the current car platform to make independent, although brand have the independent brand trademark, at least in the car on the descent is "inheritance orderly", with roots, promotion to consumers, only the future generation models may also need to rely on foreign brother again pull a.
Take the foreign mature luxury car platform to make independent brands such shortcuts, perhaps can make China the independent brand on a leapfrog the steps, and avoid the risk of many meaningless, but truly see the result may need patience.
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