Corporatedojo #8 Do the Cover Tunes
June 24th 2008 02:25
Corporatedojo #8
Do The Cover Tunes
My business. My way. I have some funky business practices and early on it bothered me. I spoke too much. I listened too little. I told too many personal stories; I used bad language, etc. I never really considered changing because I can’t really get away with it. I yam what I yam. I’d rather find clients who extract value on what I give them rather than what I look like or dress like or whether I say fuck a lot. I consider all my clients enlightened individual and we are lucky to have each other. So raise your pirate flag of your company and revel in your rock n’ roll rebellion but…
You better have done / do the cover tunes. When you’re in garage band, before you can play the weak – ass love song you wrote, you as a band better make sure you can play Layla. Doing the cover tunes gives you a foundation and maturity to then go off and be creative.
My company and my career have one valuable asset. Experience. I’ve seen and done it all. Two hundred plus individual and thirty-five corporate accounts… believe me I’ve done the cover tunes. The cover tunes in business are the basics. Take a particular aspect of business… the agreement. I once read that you only do work on a handshake. I personally don’t use contracts and I’ve never sued or have ever been sued. But I earned the right to do that because after closing X amount of deals, I’m a good judge of character. I’ve had good and bad experiences, with and without contracts. I’ve played the cover tunes.
Same thing holds true for your corporate kit, brochure, and resume. No one gets hired based on these things. “Gee Bob, what a cool folder with information about this guy’s company, we have to hire him.” It doesn’t work that way, but when it comes to corporate kits, brochure, web site, bio, resume, business card… you better dam well have one! Do the cover tunes in order to rebel.
Do The Cover Tunes
My business. My way. I have some funky business practices and early on it bothered me. I spoke too much. I listened too little. I told too many personal stories; I used bad language, etc. I never really considered changing because I can’t really get away with it. I yam what I yam. I’d rather find clients who extract value on what I give them rather than what I look like or dress like or whether I say fuck a lot. I consider all my clients enlightened individual and we are lucky to have each other. So raise your pirate flag of your company and revel in your rock n’ roll rebellion but…
You better have done / do the cover tunes. When you’re in garage band, before you can play the weak – ass love song you wrote, you as a band better make sure you can play Layla. Doing the cover tunes gives you a foundation and maturity to then go off and be creative.
My company and my career have one valuable asset. Experience. I’ve seen and done it all. Two hundred plus individual and thirty-five corporate accounts… believe me I’ve done the cover tunes. The cover tunes in business are the basics. Take a particular aspect of business… the agreement. I once read that you only do work on a handshake. I personally don’t use contracts and I’ve never sued or have ever been sued. But I earned the right to do that because after closing X amount of deals, I’m a good judge of character. I’ve had good and bad experiences, with and without contracts. I’ve played the cover tunes.
Same thing holds true for your corporate kit, brochure, and resume. No one gets hired based on these things. “Gee Bob, what a cool folder with information about this guy’s company, we have to hire him.” It doesn’t work that way, but when it comes to corporate kits, brochure, web site, bio, resume, business card… you better dam well have one! Do the cover tunes in order to rebel.
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