Coach Bag
July 15th 2007 12:05
According to the New York City-based Luxury Institute's Luxury Brand Market Analysis (LBMA) for Luxury Handbags, Coach has the largest mindshare among wealthy consumers; 52% said they are familiar with the Coach brand. However, as income increases, awareness of Gucci handbags increases, and for wealthy consumers with incomes over $300,000 Gucci's (34%) almost equals Coach (38%).
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