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jumpjimmyBring back the NRL Post Try Celebration!
March 7th 2007 08:36
NRL News Report
Bring back the NRL post try celebration
There is nothing more exciting than seeing your NRL team score a try. A few years ago, this wasn't always the case. When the Footy Show introduced a post try celebration theme segment, suddenly 'try time' became 'party time' - and NRL fans simply couldn't get enough of watching their favourite players celebrate a try with a with quick thinking humourous routines.
What started out as a small segment on the Footy Show became a massive headline grabber for the NRL competition. Not only were NRL fans anticipating post try celebrations, but the more exciting try celebration routines were receiving massive exsposure on news bulletins and more importantly even across rival codes.
Suddenly the NRL had something that Australian rival codes could only dream about. They had a massive marketing component that was only enjoyed by large scale US based sports such as NFL Football and Baseball.
Such a simple theme, managed to bring routines such as: The Lawn Mower, The Cowboy Rider, Ten Pin Bowling and the Grenade to our screens which were dreamt up and performed after a try was scored - suddenly were even attracting interest from non-NRL fans. Female audiences, Rugby Union audiences and the broader younger audiences were facinated by this new addition.
It was every business marketers dream. As routines grew more creative and the celebration reached fever pitch - the unthinkable happened. A particular minority group was moving in to kill off the new trend. Suddenly a core group of traditionalist supporters were thumbing their noses at the new trend, a trend that was supposedly "taking the focus away from the game".
Now lets think about that. More exposure? More fans? and More excitement for existing fans? I just don't see the a downside to the trend here. What is even more frustrating about this negative view, is that the NRL bowed down to pressure from the minority and took a dim view upon the post try celebration.
Here was the NRL turning their backs on the possibly the biggest ever marketing gift that was dropped on their laps.
Today, with impressive sponsorship deals recently signed by the NRL involving companies such as Telstra, Fosters, Coca-Cola, Bundaberg and TAB Sports Bet - the NRL competition is really moving forward and 2007 is going to be such a big year.
Why not go back to the future and bring back one of the most exciting components of the game - for free? The post try celebration.
Adam Sutcliffe - NRL News
What do you think of the post try celebration?
Click here to vote in our poll.
Bring back the NRL post try celebration
There is nothing more exciting than seeing your NRL team score a try. A few years ago, this wasn't always the case. When the Footy Show introduced a post try celebration theme segment, suddenly 'try time' became 'party time' - and NRL fans simply couldn't get enough of watching their favourite players celebrate a try with a with quick thinking humourous routines.
What started out as a small segment on the Footy Show became a massive headline grabber for the NRL competition. Not only were NRL fans anticipating post try celebrations, but the more exciting try celebration routines were receiving massive exsposure on news bulletins and more importantly even across rival codes.
Suddenly the NRL had something that Australian rival codes could only dream about. They had a massive marketing component that was only enjoyed by large scale US based sports such as NFL Football and Baseball.
Such a simple theme, managed to bring routines such as: The Lawn Mower, The Cowboy Rider, Ten Pin Bowling and the Grenade to our screens which were dreamt up and performed after a try was scored - suddenly were even attracting interest from non-NRL fans. Female audiences, Rugby Union audiences and the broader younger audiences were facinated by this new addition.
It was every business marketers dream. As routines grew more creative and the celebration reached fever pitch - the unthinkable happened. A particular minority group was moving in to kill off the new trend. Suddenly a core group of traditionalist supporters were thumbing their noses at the new trend, a trend that was supposedly "taking the focus away from the game".
Now lets think about that. More exposure? More fans? and More excitement for existing fans? I just don't see the a downside to the trend here. What is even more frustrating about this negative view, is that the NRL bowed down to pressure from the minority and took a dim view upon the post try celebration.
Here was the NRL turning their backs on the possibly the biggest ever marketing gift that was dropped on their laps.
Today, with impressive sponsorship deals recently signed by the NRL involving companies such as Telstra, Fosters, Coca-Cola, Bundaberg and TAB Sports Bet - the NRL competition is really moving forward and 2007 is going to be such a big year.
Why not go back to the future and bring back one of the most exciting components of the game - for free? The post try celebration.
Adam Sutcliffe - NRL News
What do you think of the post try celebration?
Click here to vote in our poll.
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