Brand Loyalty
February 3rd 2008 07:32
It is something we have all been guilty of. From wanting loyal customers for your business, to buying 10 Air Max's in one year, and even to the point where artists expect their customers to buy their music whenever they release some boring remix. But really, what's in a name?
We generally find that when we have bought a specific product and it works well for us, we will continue to buy the same brand of product. I personally am thankful when companies like Apple stuff up on a batch of ipods and all of a sudden these new brands are popping up everywhere to sell the same product.
Monopolies = fascism.
As for me and the minidisc man that grew at the end of my arm after my hand was chopped off, we generally go for things that are on sale. You can bet I'm broke as all get out by the end of January. Sure, I have a pair of Nikes. And the crew seem to enjoy the fact that sometimes I do try to be like everyone else. But the enjoyment doesn't go as far as to make me think I should buy another pair in the near future. I buy a pair of nikes once every four years, and may I recommend forgetting the air max's, air force ones and jordans for one reason.
THEY ARE PLAYED OUT mayne!
People really need to realise how (ultimately) insane it is to stereotype themselves and wreak havoc on their individuality by sticking with these styles. I tend to believe that the majority of the world's population sees air max's as drug dealer's shoes, air force ones as gangbanger shoes, and Jordan's for those of us who have had the dream shattered of wanting to one day "be like Mike."
I used to try to be loyal to certain musical artists, inside and outside of hiphop. It was impossible. Having one album by Xzibit for me means there's only one X album worth listening to. And the Roots first three albums outweigh anything they've made since becoming platinum artists.
We must continue to support the underground for three reasons: it is an acquired taste, there is more chance of properly meeting the underground artist, and the money spent suggests you are an educated consumer. You gets the props.
So hey!
Let's get those props.
We generally find that when we have bought a specific product and it works well for us, we will continue to buy the same brand of product. I personally am thankful when companies like Apple stuff up on a batch of ipods and all of a sudden these new brands are popping up everywhere to sell the same product.
Monopolies = fascism.
As for me and the minidisc man that grew at the end of my arm after my hand was chopped off, we generally go for things that are on sale. You can bet I'm broke as all get out by the end of January. Sure, I have a pair of Nikes. And the crew seem to enjoy the fact that sometimes I do try to be like everyone else. But the enjoyment doesn't go as far as to make me think I should buy another pair in the near future. I buy a pair of nikes once every four years, and may I recommend forgetting the air max's, air force ones and jordans for one reason.
THEY ARE PLAYED OUT mayne!
People really need to realise how (ultimately) insane it is to stereotype themselves and wreak havoc on their individuality by sticking with these styles. I tend to believe that the majority of the world's population sees air max's as drug dealer's shoes, air force ones as gangbanger shoes, and Jordan's for those of us who have had the dream shattered of wanting to one day "be like Mike."
I used to try to be loyal to certain musical artists, inside and outside of hiphop. It was impossible. Having one album by Xzibit for me means there's only one X album worth listening to. And the Roots first three albums outweigh anything they've made since becoming platinum artists.
We must continue to support the underground for three reasons: it is an acquired taste, there is more chance of properly meeting the underground artist, and the money spent suggests you are an educated consumer. You gets the props.
So hey!
Let's get those props.
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