"Keyword" -Summarized
The reality that people searching to spend money use particular words and phrases in the search engines has given these “keywords” a value in this information highway.
Example, if someone types in the keyword “Technology Blogging Money” into a search engine they are likely to be looking for a way to earn money through technology related blogging. Recently I have noticed you will find thousands of website offering “earn through blogging” or similar fashion services. In 99% cases they offer you tools/ SEO/ Traffic/ or so called Google Adsense ready websites. Question is how useful they are? Anyway I will get back on this one maybe in my next writing. Ok so the searcher is searching for way to earn money through technology related blogging. And there are many organizations that provide variety of services, tools, promotion for blogging. And they earn millions of cash from their sponsor or advertisers. Are you guys following me?
So an organization that is active in this area may well be prepared to pay a lot of money for a sales lead and can get these leads via the search engines using pay per click advertising such as Google’s AdWords system or any other contextual advertising program. We will discuss on Google, since that’s the big fish in market. In this system people set up little ads called Adwords (Google) to appear on Google’s search results pages and submit to get their ads appearing when a specific phrase/word is entered into the search box. In general, the higher you pay the higher your ad will rank on the page and the more traffic you will get to your website.
Whenever someone clicks on your advertisement, they go to your website and Google charges you for the click. Google extended this system a few years back by introducing Adsense which allows web publishers to host these ads on their own sites. Which in fact gives Google ability to extend is advertising network through out the net. In this case, if someone clicks on an ad, Google again charges the advertiser but this time it shares the income with the web publisher. Thus it easily allows publishers to monetize the content of their site. This method gets attractive when you consider that Adsense automatically delivers ads to your site that are relevant to its content and therefore if you have a website about a valuable topic such as “Earning with Blogging” you may well see ads from organization seeking new clients. These organizations often pay a lot to advertise on your site which means clicks on your ads can earn you many dollars a time. If you have a website about a valuable topic, i.e. that includes keywords that advertisers are bidding highly for in the Adwords advertising market place, then you will probably attract high paying ads. If on the other hand you write about topics that are non-commercial you probably won’t make much money from your ads at all.
What this process has led to is the detailed analysis of the value of different search terms - “keywords” - and many people now sell lists of so-called high paying keywords as a full time business. Prices of keywords are highly dynamic and depend purely on the supply and demand for advertising space on the search engines and on websites. Advertisers are continually making adjustments to bid prices too which can have an immediate impact on the potential earnings from any given ad. However, researching keyword values and then creating new content on your site based around these higher value words is likely to attract higher paying ads and can be a very profitable business.
Disclaimer—the search term I use is just for an example. It may be not high paying phrase or keyword. But for those who are looking for high paid keywords, please careful many sites pop up lately offering you such product or content. And 99.99% are completely BS. You will notice that those sites are not even in Google ranking, they use adwords to advertise themselves. So ask yourself the question, the company selling top ranking keywords, why can’t they use it for themselves and get high in ranking. Why they wasting money by advertising through adwords? So it is highly advisable to research a lot before doing such thing.
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Example, if someone types in the keyword “Technology Blogging Money” into a search engine they are likely to be looking for a way to earn money through technology related blogging. Recently I have noticed you will find thousands of website offering “earn through blogging” or similar fashion services. In 99% cases they offer you tools/ SEO/ Traffic/ or so called Google Adsense ready websites. Question is how useful they are? Anyway I will get back on this one maybe in my next writing. Ok so the searcher is searching for way to earn money through technology related blogging. And there are many organizations that provide variety of services, tools, promotion for blogging. And they earn millions of cash from their sponsor or advertisers. Are you guys following me?
So an organization that is active in this area may well be prepared to pay a lot of money for a sales lead and can get these leads via the search engines using pay per click advertising such as Google’s AdWords system or any other contextual advertising program. We will discuss on Google, since that’s the big fish in market. In this system people set up little ads called Adwords (Google) to appear on Google’s search results pages and submit to get their ads appearing when a specific phrase/word is entered into the search box. In general, the higher you pay the higher your ad will rank on the page and the more traffic you will get to your website.
Whenever someone clicks on your advertisement, they go to your website and Google charges you for the click. Google extended this system a few years back by introducing Adsense which allows web publishers to host these ads on their own sites. Which in fact gives Google ability to extend is advertising network through out the net. In this case, if someone clicks on an ad, Google again charges the advertiser but this time it shares the income with the web publisher. Thus it easily allows publishers to monetize the content of their site. This method gets attractive when you consider that Adsense automatically delivers ads to your site that are relevant to its content and therefore if you have a website about a valuable topic such as “Earning with Blogging” you may well see ads from organization seeking new clients. These organizations often pay a lot to advertise on your site which means clicks on your ads can earn you many dollars a time. If you have a website about a valuable topic, i.e. that includes keywords that advertisers are bidding highly for in the Adwords advertising market place, then you will probably attract high paying ads. If on the other hand you write about topics that are non-commercial you probably won’t make much money from your ads at all.
What this process has led to is the detailed analysis of the value of different search terms - “keywords” - and many people now sell lists of so-called high paying keywords as a full time business. Prices of keywords are highly dynamic and depend purely on the supply and demand for advertising space on the search engines and on websites. Advertisers are continually making adjustments to bid prices too which can have an immediate impact on the potential earnings from any given ad. However, researching keyword values and then creating new content on your site based around these higher value words is likely to attract higher paying ads and can be a very profitable business.
Disclaimer—the search term I use is just for an example. It may be not high paying phrase or keyword. But for those who are looking for high paid keywords, please careful many sites pop up lately offering you such product or content. And 99.99% are completely BS. You will notice that those sites are not even in Google ranking, they use adwords to advertise themselves. So ask yourself the question, the company selling top ranking keywords, why can’t they use it for themselves and get high in ranking. Why they wasting money by advertising through adwords? So it is highly advisable to research a lot before doing such thing.
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Presented By:
Globe In A Different Perspective
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