The next advertising battleground
December 11th 2007 07:31
The cell phone the ultimate targeted marketing personal machine and it could be the biggest thing in advertising since TV. With more on than 2 Billion users, its potential is great and their is another services that could be nourished: location based services, carriers know exactly where the caller or subscriber is, the potential for advertisers to mold campaign aimed at specific individual is staggering. Google, the $120 Billions dollar internet monster saw an oppprtunity to sell ads to this market, will Google do it again in cellular market what they do in the net. Google is not the only company eyeing to this cellphone as a lucrative market to sell ads, Yahoo is also planning to enter they just start it, Microsoft, the software giants where not playing catch up, they also hope to make it, they also have they own battleplan(I hope they got coz Google is preparing to unleashed its power to mobile.). Mobile Carriers must aware that customer was very sensitive when it come to privacy. or else someone must miss them.
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