Advertise on Orble
four ways to advertise on Orble:
Banners, Mixed Advertising, Blog Sponsorship, and Promotional Blogs.
If you are interested in advertising on any Orble website, would like a quote, or
require more information please contact:
Orble accepts banner advertising in most standard sizes and formats.
Rates are based on CPM (cost per thousand page views) and range from
$3 to $40 depending on topic and volume.
It is possible to advertise on either a specific blog or a
channel. A channel is a group of blogs on a similar topic. Orble
channels include Sport, Film, Motoring, Television, Fashion, Writing,
Parenting, Food, Gaming, Technology, Business, Politics, Celebrity,
Comedy, Travel, Environment, Health, and Religion.
If required, traffic can be segmented by country within
each blog, each channel, and Orble as a whole. The majority of
Orble's readers are based in the USA, the UK, and Australia.
Segmentation by city is also available with accuracy rates around 80%.
Cheaper CPM rates are available for remnant traffic across the entire
CPC or affiliate arrangements are also possible if
there is a good fit with a particular demographic.
This is the most effective way to advertise on an Orble site and goes beyond regular banner advertising.
Mixed Advertising packages are sold in week-long units and include:
1) Blanket banner advertising for the entire week. This
includes both the horizontal banner at the top of each page, as well
as the rectangle island banner within the text. Traffic can be
segmented by country if required and rates adjusted accordingly.
2) One promotional post (article) which can be used to
run promotions or competitions, have products or services reviewed,
conduct surveys, or make announcements. This is a great opportunity
to interact with a target audience.
3) A permanent link to your website at the end of each
post made during that week, usually in the form "Sponsored By: Company
Name". This is useful for improving the search engine rank of your
website as well as directing readers to your web pages. Specific link text can be used if required.
Mixed advertising rates start from as little as $200 for
a one-week unit. Discounts are available for longer periods.
Blog Sponsorship provides all the benefits of mixed
advertising, but over a longer time period. Along with cheaper rates this
allows more in depth and imaginative promotional programs which result
in greater brand awareness amongst a blog's readers.
You can either sponsor an existing blog or Orble staff can
create a new one which will specifically appeal to readers from your
Another way to advertise on Orble is to run a blog yourself.
For instance a Web Design company could run a blog on web design,
use the advertising space for promotion, and place a link to their
website at the end of each post. Other examples include pub running a
local community events blog, a cinema running a film blog, or a
nursery running a gardening blog.
In practice this means providing a writer who will create the
content for the blog and who the Orble staff will be able to train via
phone or email. Often it's more effective to Sponsor a blog and let
Orble source a writer who is already trained, however for small
companies this can provide a cheaper alternative. Running a
successful blog requires at least 4 hours working time per week.
Orble does not charge anything for Promotional Blogs, instead taking
50% of the advertising space.
Please note that Promotional Blogs, like Sponsored blogs,
cannot be about a company, but rather about a topic which will attract
your company's target demographic. Online readers are usually quite
sophisticated and are quickly able to detect promotional editorial.
How many readers can you expect on your Promotional blog? See this post.
If you are interested in advertising on an Orble website, would like a quote, or
require more information please contact:
On Topic Media PTY LTD
Orble is owned and operated by On Topic Media PTY LTD, an Australian
Company based in Sydney.
On Topic Media's founder and CEO is Dr Jon Deutscher.